Competitive Advantages
Today, Guru Holding offers:
Individual purchasing terms
Comprehensive management of apartments
Transaction support from our consultants
Service by a popular hotel chain
Sustained demand
Guru Holding attracts buyers with the convenient location of its properties, affordable prices, and high level of service. The occupancy rate of rented apartments averages 100% during the season and 50% in the off season, ensuring stable demand and consistent income for partners.
Holiday Inn Express service, part of the international InterContinental Hotels Group (IHG), reliable management, marketing support, and access to a global customer base are provided, reducing risks and increasing attractiveness for investors.
Given the continuous growth of tourism and demand for housing in Georgia, Guru Holding has the potential for expansion and increased market share. Investing in this successful brand offers opportunities for substantial long-term income. This is supported by a 2.5-fold increase in the price per square meter from the time of presale to the completion of Guru Holding’s projects, as well as a forecasted average price increase of 10% per year.
Investment potential
Economic opportunities
The number of tourists visiting Georgia in 2024 increased by 15% compared to the previous year. In 2024, the average cost of housing in Georgia rose by 15%, confirming the market's attractiveness for investors.

The average rental yield for housing in Georgia in 2024 is 14%, taking into account tourist flow and the seasonality of the business.

In the third quarter, Georgia’s GDP grew by 11.1% after a 9.6% increase in the second quarter and an 8.4% rise in the first quarter, creating a stable economic environment for investment. The average price per square meter in Batumi in 2024 is $1,130, which is more than double the rate from five years ago.

In 2024, the number of newly completed properties in Georgia increased by 20%, creating a variety of offerings and increasing competition in the market.

Over the past two years, the government of Georgia has invested over $500 million in developing Batumi's infrastructure, and the increase in budget allocations positively impacts the tourist appeal of the city and the region as a whole.